Build your own brand guide step-by-step using the BAM playbook as your blue print. The course is broken up into 3 simple lessons:
Lesson 1: Create a brand strategy by identifying your target audience, your values and beliefs, and your brand personality
Lesson 2: Identify your goals and objectives to write your mission and vision statement and create your key messaging points
Lesson 3: Focus on visual identity, how to apply it, and building out your brand guide page by page

The total course takes less than one hour to complete—we encourage you to navigate through the lessons at your own pace. The BAM brand guide digital course includes the following:
Step-by-Step Playbook (a hands-on workbook)
3 Video Lessons
Brand Guide Templates (PDF and Powerpoint versions)
Cheat Sheet (helpful links and marketing tools)